The main idea was to show the slogan „Meanwhile” as a symbol of transience. The EB Brewery invited four rappers to cooperate – Sokół, Pezet, Sitek and Żabson. The campaign’s final took place at the Juliusz Słowacki Theatre in Kraków.
Presented quotes were made by the street art trend – tagging, but with traditional painting method of dry brush style. The raw cans form were designed to look like graffiti cans. The minimalist construction with deep message is the result of recording the quotes of the most famous polish rap artists of the old and young generations. Music for the masses